San Carlo’s story began in 1936 in Milan, where Francesco Vitaloni opened a small rosticceria on Via Lecco, just steps from the historic San Carlo al Lazzaretto Church. It was here that the brand’s legacy of innovation took root, with the creation of crisp, golden potato chips that quickly captured the hearts of locals. Delivered daily to bakeries and bars, these chips were more than a snack—they were the start of a revolution in Italian food culture.
From its humble beginnings, San Carlo grew into a household name under the leadership of Francesco’s son, Alberto. By the 1950s, the company was setting new standards in the snack industry, blending family tradition with modern ingenuity. Today, led by third-generation leader Susanna Vitaloni, San Carlo remains a symbol of Italian excellence, combining heritage with a forward-looking commitment to innovation.
At the heart of San Carlo’s success is its dedication to quality. Every potato is rigorously selected and undergoes a meticulous process—from washing and slicing to frying in Sanoil, a carefully formulated blend of vegetable oils that enhances flavor while minimizing saturated fats. The result? Light, crunchy chips that are as nutritionally balanced as they are delicious.
San Carlo’s approach doesn’t stop at chips. From salty snacks to sweet treats, every product reflects the brand’s devotion to craftsmanship, sustainability, and the best of Italian taste. With a legacy spanning over 80 years, San Carlo continues to elevate snack culture, offering flavors that bring the richness of Italy to homes worldwide.
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