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The Magic of Ferragosto
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The Magic of Ferragosto

In Italy, August 15th is an important holiday marked by sun-drenched streets, empty cities, crowded beaches, and the irresistible aroma of traditional feasts. This annual celebration, deeply ingrained in Italian culture, represents the nation's history, spirit, and the deep value of community.

While Ferragosto is held on the same day of the Assumption of the Virgin Mary into Heaven, the holiday has been celebrated long before that. Stemming from the Latin "Feriae Augusti," was initially established by Emperor Augustus in 18 BC. Its origins lie in a period of rest and revelry, where workers would take a break to relax in the height of summer. 

Today, Ferragosto unfolds all over Italy on the 15th of August. Streets are adorned with vibrant banners, lively parades, the night is illuminated by fireworks, and the ever-present aroma of seasonal dishes create an atmosphere that's as rich in history as it is in joy. Whether it's a beach picnic, a countryside feast, or a crowded piazza, families and friends gather around tables overflowing with regional delicacies, sharing stories, laughter, and a strong sense of belonging. It's a time to savor the flavors that have been passed down through generations, a culinary journey that connects the past with the present.

As Ferragosto's spirit envelopes Italy and spills beyond its borders, the world is reminded of the beauty of celebrating life, love, and the joys of companionship. Whether you find yourself on a sun-kissed Italian beach, or in the comfort of your own home, you can celebrate summer in style with the Cipriani Virgin Bellini, created by made with the best white peaches grown in the sun of Southern Europe and combined with the sparkling water from Venice’s ancient natural springs. Keep it virgin with a splash of sparkling water or add prosecco for a classic Bellini, like the one invented by Giuseppe Cipriani, founder of Harry’s Bar in Venice 80 years ago. Let’s raise a glass to the magic of Ferragosto – a time to savor life's simple pleasures and create unforgettable memories with those who matter most.




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