La Via del Tè
When Alfredo Carrai founded La Via del Tè in 1961, the world of tea was mostly unknown in Italy. As his fascination with tea and the culture surrounding it grew, Alfredo began traveling to the farthest corners of the world, in search of the rarest teas and the best harvests. His adventures sent him to China in search of fine teas from Yunnan, to India for negotiations with Darjeeling plantations, to Japan, where he tried his first Gyokuro.
Sixty years later, the family-owned company is carried on by Alfredo and his wife Lalla, together with their children and grandchildren. Every aspect of production, from selecting and importing the world's best tea harvests, to creating the brand’s unique blends, is carried out with the beauty and precision of Tuscany’s artisanal tradition. La Via del Tè teas are blended and packaged in Florence, Italy, with sustainability in mind. They have eliminated all plastic from their packaging, using only recyclable paper and aluminum tins, and their tea bags are 100% biodegradable.