Terre di Grifonetto

Our featured producer this month is Terre di Grifonetto, producer of extraordinary Umbrian extra virgin olive oil. We are proud to be the importer and to represent Terre di Grifonetto, along with Umbrian producer Molino Gatti no additives artisanal flour, during the Sensational Umbria Month of November at Eataly NYC.

Who is Grifonetto of Umbria? His image is depicted on the label of the gorgeous bottles selected by this producer who places an emphasis on design aesthetics and history as much as on the unforgettable flavor of their oil. As they tell it,

“A charming protagonist of the glorious Renaissance history of Perugia, Grifonetto Baglione, presently taken as a symbol of the extraordinary artistic and cultural heritage of the area, inspires the name of our brand.

However, Grifonetto is here evoked not only for his belonging to the family that was the most powerful and prestigious in Perugia in those times. As a matter of fact, the emblematic role played by him is strictly related to Raphael, who depicted his features in the St. Francesco al Prato Church in Perugia. A story of love, battles, betrayals is hidden behind this famous painting, commissioned to the artist of Urbino by Atalanta Baglione, desirous of honoring the memory of her handsome son Grifonetto, tragically dead in 1500 during a bloody conspiracy which is historically referred to as a “bloody or vermilion marriage.”

So, what character is better to summarize the passion, riches and beauty of Umbria, a “land of condottieri and men-at-arms, but simultaneously of saints and artists?”

Indeed. To taste this extra virgin olive oil is to understand. In celebration of Terre di Grifonetto at Eataly this month, we are offering 10% off Terre di Grifonetto Organic Extra-Virgin Olive Oil. Enter coupon code TERRENOV at checkout.